Sure, we’ve all seen augmented reality done for advertising products before, however, I’ve never really seen anything like this until today.
Remember a while ago, when it was on Coke Zero cans? Users could put their soda in front of the camera and see one of those tricked-out helicopter ships from Avatar. I believe [...]
I personally think that this is a terrible situation, but the people of the Netherlands have a problem with public service employees such as paramedics being attacked while doing their job.
What makes this problem even greater is those who see such crimes often do very little to stop them. I can understand [...]
I love the idea of using augmented reality to create a scavenger hunt, and I’m glad that someone finally did one last weekend. I wish I could have been a part of it, but the Crimsonfox project took place in Tokyo in the central district of Shibuya.
In order to play this game, [...]
We’ve already talked about how a mirror at a Japanese store can show customers what make-up looks like without putting it on their faces.
This conceptual ad campaign from Nooka also uses augmented reality, and it shows how a watch will look like without actually wearing it.
As you can see by the [...]